July 28, 2022 – Remember being a teenager and walking into a record store? That excitement of the days before the internet? We never knew what we were going to get inside. There were always surprises and never as much money. Few teenagers in high school would have the resources to buy the 20-30 albums they wanted on any given visit. We all had a hope though that one day when we were real adults with big jobs, inspite of car payments and mortgages we’d finally be able to buy that killer stereo, buy all those records and, of course, see all the shows we wanted. Well, that dream didn’t materialize for most of us.
We are in, what seems like, a recession and after covid everything is crazy expensive. The middle class are feeling poor and the less fortunate are not even hanging on.
Do you know about Maslow’s triangle? That in the end we gotta eat, we need shelter and for many we don’t need concert tickets. With Bruce Springsteen’s next concert some tickets are going for 4-5K tickets for the rich and the everyday fans are fuming.
Jon Landau has now released a statement defending the tour’s ticket pricing model.
“In pricing tickets for this tour, we looked carefully at what our peers have been doing,” Landau said in a statement to The New York Times. “We chose prices that are lower than some and on par with others. Regardless of the commentary about a modest number of tickets costing $1,000 or more, our true average ticket price has been in the mid-$200 range. I believe that in today’s environment, that is a fair price to see someone universally regarded as among the very greatest artists of his generation.”
Ticketmaster recently offered this statement, “Prices and formats are consistent with industry standards for top performers.” The company argued that only 1.3 percent of tickets sold went for more than $1,000. “Promoters and artist representatives set pricing strategy and price range parameters on all tickets, including dynamic and fixed price points,” a Ticketmaster spokeswoman told The Times. “When there are far more people who want to attend an event than there are tickets available, prices go up.”
Check out our video on the subject via a live feed.
John Beaudin has been in major market radio (Edmonton, Vancouver & Calgary) for 40 years and a music journalist since 1989. He graduated from Broadcasting school as a newsman so he would have the skills to write about the artists that inspired him since he bought his first album, “Madman Across The Water” by Elton John as a teen. In the ’80s Beaudin was the host of the syndicated radio show “The Cross Canada Report” which had two versions (Rock and A/C). Beaudin was also asked to be a judge at the Juno Awards (Canada’s answer to the Grammys) Twice. He has anchored every position in radio including morning and afternoon drive and was a Program and Music Director for The Breeze and California 103 in Calgary. He currently hosts a weekly evening show at Move 103.5 (formerly QM-FM) in Vancouver and on iHeartRadio.
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